Twelve things only you can answer.
The crokinole sales page is written, tested against ten reader personas, voice-checked, and built. It is not publishable, and everything standing in the way is information rather than copy. Six of these block publish outright.
Blocks publish
Where does the order button go?
All four CTAs point at {{ORDER_URL}}. The live shop currently uses href="#", so there is no order path anywhere on the site. Stripe link, an order form, or a mailto all work. Nothing else on this list matters until this one is answered.
How long from order to ship?
Used five times, including the gift section and the "do not get one if you need it this week" line. The page makes a promise about lead time it cannot currently keep, because it does not know one.
What is the guarantee?
Proposed: 60 days, full refund, return shipping covered. This is a promise with real money behind it and it is yours to make, not mine. Recommendation: 60 days but the buyer pays return shipping, because freight on a 30 inch box is the part that hurts. Alternatives are in 03-strategy/output/CHECKPOINT-DECISION.md.
Are the 24 discs included in the $185?
The build notes list discs as optional. The page currently says they are included, in the summary block near the top. If that is wrong it is a pricing error on a live page.
Shipping: who pays, where to, and what is the holiday cutoff?
A 30 inch board is expensive to ship and the page never says who covers it.
The three images are pixel art, not photographs.
crokinole-1/2/3.png are illustrations drawn for the arcade shop cards. This page argues entirely from demonstrated craft, right down to "bring a tape measure, I do not mind". Illustrated with pixel art, that argument collapses. Three real photos are needed: the full board at an angle, a macro of the 20-hole, and (highest value of all, and not currently in the plan) people actually playing on it.
Important, not blocking
Wood species, board weight, panel construction
The domain-expert test reader asked all three and would not buy without them. Weight is the best single proxy a buyer has for whether a board is solid.
Can people ask for a custom finish?
Cornhole is advertised as customisable. Crokinole says nothing either way.
What do the materials cost to build it yourself?
Used in the build-it-yourself price anchor, which is the most persuasive anchor on the page.
Workshop location
Footer and comparison table.
Confirm the NCA dimension claim
The 26 inch surface and 2 inch ditch match every commercial source found and Tim's own build file, but the NCA's own spec document was not read. One email settles it. The page says the dimensions match the standard, and deliberately never claims NCA certification or endorsement.
Approve the theme divergence
This page deliberately does not use the arcade's pixel theme for body copy: 3,700 words in Press Start 2P is unreadable. The pixel face survives in the wordmark, the eyebrow line, and the buttons. Reasoning in 09-visual/output/visual-direction.md.
Where everything lives
The full pipeline output is in single-page-sales/pages/moehr-crokinole-board/. The copy source is 11-polish/output/final-sales-page.md, the scorecard and the complete placeholder list are in 11-polish/output/quality-scorecard.md, and the ten test readers' verdicts are in 08-test-readers/output/feedback-synthesis.md.